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The design is great and I think you've done a good job at avoiding that spammy look (envisioning stock images of people with perfect teeth looking right at the camera).

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Thanks. I hear that's great for conversions, but I just can't force myself to do that.

I love to see an A/B test of the spammy look vs polished minimalism

I'm afraid I'm not even going to try the spammy look. I can't do that. Supplements is a stretch for me.

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