Wouldn't it have made more sense to hold off on the first announcement until there was consensus on a single new name, instead of having two or three inconsistent namesoperating simultaneously for a year? Neither of which might be the final one?
A lot of things would have made more sense in hindsight, but it's not where the community was at the time, and ultimately Larry said no to a straight rename. He is taking less of a role now so it can be revisited.