Apple is in deep trouble sales wise. They're not moving nearly as many phones and their margins are shrinking due to the Chinese/American political climate. Almost every day I hear ads on the radio for "brand new Iphone 7's" from mobile carriers. That's 3 generations behind and they're still moving new-old stock.
People are losing faith in Apple. The iteration of their progress has slowed and people aren't willing or able to spend $1,000 on a phone anymore. Especially one that doesn't offer significant improvements over the one they currently have.
On top of it all, the Right to Repair movement is growing beyond a point where they can fight it. RTR is snowballing people from all over the country from farmers to techies to mechanics to factories. People don't want to spend absurd amounts of money just to be held hostage by some ineffectual customer support team anymore, and the organization and consolidation of RTR movement is finally taking a toll on the lobbyists.
Don't laud them for this. They wouldn't be doing it if their old business model of telling broken phone owners to fuck off if was still turning a profit.