One thing I don't quite understand - why didn't a second-hand diamond market form, if one could get diamonds so much cheaper that way?
* Marketing to discourage such sales ("a diamond is forever" "a diamond is a family heirloom")
* Few people would be willing to sell something for 1/3 - 1/5 of what they paid for it if said item in no way degraded. It just sucks psychologically
There's TONS of demand to get a diamond for 80% off retail, but many diamond owners would rather not sell than accept the massive write-down on their "asset".