The Daily WTF: Deploy! Deploy! Deploy!
thedailywtf.com
thedailywtf.com
The only actual damage done was that the few bids that failed left their customers with a bad taste in their mouths. If they hadn't deployed when they did, they still would not have seen the money.
seriously, spend some time thinking about what you are trying to accomplish and adjust accordingly.
In that context, when someone says "you should ship it right now", what they really mean is "you should test the market before wasting any more time polishing the product".
Obviously, the IT department of a brokerage firm is a much different environment. The market is already tested, and you should already know how many millions of dollars a showstopper bug is going to cost you.