Maybe the problem with Borders isn't books — it's value.
Borders is Walmart with inky paper. It offers little more than what you could get online at a fraction of the cost.
Shopping at locally owned book stores in Boston & Cambridge adds value to my life because they have unique cultures & offer unique experiences. (Has anyone here been to the basement of Brookline Booksmith or the tiny room in Rodney's Books on Mass Ave?)
Bookstores are as important to Boston as jogging along the Esplanade, chilling in the Common, coffee shops and bars.