I don't understand - what is the dumb meme? The link of high cholesterol to heart disease seems to be very well supported by numerous studies, and so are the benefits of reducing high LDL with diet or medication (statins).
https://en.wikipedia.org/wiki/Cholesterol#Hypercholesterolem...
According to the lipid hypothesis, elevated levels of cholesterol in the blood lead to atherosclerosis which may increase the risk of heart attack, stroke, and peripheral vascular disease. Since higher blood LDL – especially higher LDL concentrations and smaller LDL particle size – contributes to this process more than the cholesterol content of the HDL particles,[68] LDL particles are often termed "bad cholesterol". High concentrations of functional HDL, which can remove cholesterol from cells and atheromas, offer protection and are commonly referred to as "good cholesterol". These balances are mostly genetically determined, but can be changed by body composition, medications, diet,[69] and other factors.[70] A 2007 study demonstrated that blood total cholesterol levels have an exponential effect on cardiovascular and total mortality, with the association more pronounced in younger subjects. Because cardiovascular disease is relatively rare in the younger population, the impact of high cholesterol on health is larger in older people.[71]
Elevated levels of the lipoprotein fractions, LDL, IDL and VLDL, rather than the total cholesterol level, correlate with the extent and progress of atherosclerosis.[72] Conversely, the total cholesterol can be within normal limits, yet be made up primarily of small LDL and small HDL particles, under which conditions atheroma growth rates are high. A post hoc analysis of the IDEAL and the EPIC prospective studies found an association between high levels of HDL cholesterol (adjusted for apolipoprotein A-I and apolipoprotein B) and increased risk of cardiovascular disease, casting doubt on the cardioprotective role of "good cholesterol".[73][74]
https://en.wikipedia.org/wiki/Hypercholesterolemia#Diagnosis
Higher levels of total cholesterol increase the risk of cardiovascular disease, particularly coronary heart disease.[33] Levels of LDL or non-HDL cholesterol both predict future coronary heart disease; which is the better predictor is disputed.[34] High levels of small dense LDL may be particularly adverse, although measurement of small dense LDL is not advocated for risk prediction.[34]
https://en.wikipedia.org/wiki/Lipid_hypothesis
The lipid hypothesis (also known as the cholesterol hypothesis) is a medical theory postulating a link between blood cholesterol levels and occurrence of heart disease. A summary from 1976 described it as: "measures used to lower the plasma lipids in patients with hyperlipidemia will lead to reductions in new events of coronary heart disease".[1] Or, more concisely, "decreasing blood cholesterol... significantly reduces coronary heart disease".[2]
An accumulation of evidence has led to the acceptance of the lipid hypothesis by most of the medical community.[3]