But in this new post, he points out that better art styles would likely mean he needs to sell 40k copies (wildly optimistic) instead of 25k (doable over a few years) and likely have to get some kind of up-front loan to pay for the increased costs of that art (he estimates an extra $110k). He suggests that would put the financial future of the (profitable for 25 years doing what he's doing!) company well into "gamble" territory.