Hey!
Thanks for your feedback! I just want to mention that Wobaka is $49 for all of your team, not per user. So if you're more than 3 users it's not more expensive :).
Thanks for your feedback! I just want to mention that Wobaka is $49 for all of your team, not per user. So if you're more than 3 users it's not more expensive :).
Pricing is a form a bike shedding. You can spend an infinite amount of time worrying about it, and there is no one right answer.
But one thing that a fixed price of $49/mo regardless of team size will do for you is put a hard cap on how much you will work on closing a single account.
Even assuming a very sticky product, by fixing the price your guaranteeing a whale isn’t going to show up in your inbox, promise the world if only features X, Y, Z existed, get you running in circles chasing that ghost, and then disappear without paying a dime, leaving with a pile of code that adds no value to your true customer base.
This pattern is extremely common for small companies that dream of being the next Enterprise SaaS, and the big companies with high probability will never buy from you, but will have no problem dangling carrots that waste your extremely valuable cycles.
Fixing the price is a very overt way to maintain focus and declare that you are going to own your own feature set and build the product you want to build, take it or leave it.
As a sole proprietor this is the safest way for you to grow your company at this stage.
Ignore all pricing discussions and just focus like hell on features that increase your SAM (the number of customers who could actually use your product), your reach (the percentage of your SAM that know you exist) and your conversion (the percentage of people who know you exist that ever actually pay you money).
Also remember that when you start out, the customers you have are not always the customers you want. The low monthly price is a great way to say, tell me what you like and don’t like, but don’t expect me to move mountains to build something special for you.
Also, Basecamp: https://m.signalvnoise.com/why-we-never-sold-basecamp-by-the...
You should reconsider this pricing model because a client of any considerable size is both able and willing to pay for a product that is financially stable. $49 won't keep the lights on, and the fear of investing time and data into a system that won't survive financially due to poor pricing might scare off some potential customers.
1. up to 10 users: $49/mo
2. 11–25 users: $99/mo
3. 26–100 users: $199/mo
4. 101+ users: call me
EDIT:
As anyone who has tried to buy a CRM will know, these prices are crazy low. Which is a good thing!
No, no it's not. CRM is incredibly valuable to any business and if your software provider can't sustain it's own businesses because they charge too little, the last thing you want to deal with is switching costs (direct costs and hassle) when they go under.
a lot people seem to forget that there's a lot of b2b on the small-to-medium size.
Better make sure they don't then so you won't have to support a large company that signed up because of the low price.
I was first introduced to this concept by a colleague who was going to serve customers manually instead of us programmers automating it. I said he was going to have a major issue when lots of people sign up. He replied "That is definitely a problem I want to have, I hope I get completely overloaded, because then we have the money to automate it".
I guess it is related to Paul Grahams "do things that don't scale", but "problem I want to have" is broader.
Since then I always evaluate if certain problems are the ones I want to have, because then I know I can postpone them.
I think you are missing the point that in this case you _don't_ have the money.
And they don't sign.
And it turns out what you worked on for them isn't something other customers of their size really quite want. But if you jump through these hoops...
If they are your customer, there's no more hoops to jump through.
I don't see the problem you are describing here.
You don't renegotiate from $49 to $60,000...
People who spend time worrying about what could go wrong don’t make good business operators. The truth is, when you get a business off the ground so many things go fantastically wrong and so many go fantastically right and you’ll have not anticipated any of it.
Let the person who built this CRM focus on the only thing they really need to worry about: building an awesome product and getting people to pay them for it.
Don't you think it's a just little premature for that scale of thinking? I mean, they just got the thing posted on HN.
$49/m is just so obviously underpriced that it rings alarm bells - how could that possibly be sustainable, will it still be around in 6 months?
The company is just me and I'm not trying to land huge customers. Therefore I need no marketing or customer support team. I'm building it for myself and other small businesses. I think I can make that sustainable. I also have no interest in being acquired so you won't have to worry about that either :).
CRMs are usually ridiculously overpriced.
Setting expectations and putting people in the right funnel is not. Especially if it’s a cheap change like adding a button.
I built an eBay feedback reminder (that's had over 15,000 paying users over the course of its life).
Here's the thing: eBay already sends feedback reminders and people pay to use mine anyway because of some minor differences (and then there are customers who don't know eBay sends feedback reminders).
Pretty much every nay say anyone who hasn't succeeded in business could give you is total fluff.
They blogged (alas can't find the link now) they did that deliberately in order not to be beholden to larger customers, they wanted to treat all customers equally.
From memory, their logic was that even if you decide to treat all customers equally, if you have one customer with 1k seats paying $30k, and another with 1 seat paying $30, you'll just end up treating the customers differently, it's just human nature, and there's nothing you can really do about that.
> Start your 7 day free trial now. After that it's $49 per month, total.
How about clarifying it to something like:
> 7 day free trial: after that unlimited users costs $49 per month. That's for your entire team!
Something that brings home the point of how much of a difference this is compared to the "per-agent" pricing that's pretty much standard.
I'll leave it to others to decide how viable this pricing is :-)
EDIT: Also, just wanted to let you know there's a typo on https://wobaka.com/#/sign-up
> That's a total, no matter how many people --> your <-- are.
If that is the case, can I ask why you are not mirroring the pricing of your competitors more? If you're not competing on price, what are you competing on?
I'm competing on making a CRM that's actually enjoyable to use and not just a way to keep track of your sales team :).