Was eBay a fad?
roughtype.com
roughtype.com
total cost = time spent hunting + cost of item.
if (time spent hunting) is large but (cost of item) is small, then it's a good deal. If (time spent hunting) is large but (cost of item) is almost the same as buying fixed price, then ...
When ebay was just starting out, it was mostly people who wanted to get rid of their junk. It was stuff they were going to throw out anyway, and it was laymen who didn't always know how much things were worth.
So it was possible to get really good deals if you looked.
Now that ebay is saturated by people who are selling as a business, the variability in prices is much less. It has become too much a hassle to do the auction process, and the benefit of doing so is no longer as great as it used to be.
The concept of online auctions is not a fad. Ebay just got colonized by scammers and spammers, that's all.
Some people enjoy the hunting! I think Omidyar decided that eBay would be huge when he watched people aggressively bid up his broken laser pointer. The one person I know who used eBay significantly talked way more about his sniping strategies than about what he ended up getting with them.
The english auction with a reserve price that is employed by ebay is equivalent to most other auction types in revenue given typical assumptions, but with people coming and going all the time and auctions taking days rather than minutes the typical assumptions aren't satisfied and perhaps a different method would be better.
My idea is to do dutch auctions rather than english auctions; that is, list a high price that decreases through time. That way every price is a buy-it-now price and bidding becomes less time-consuming. Also, it would eliminate the sniping behavior that is so common on ebay.
They're so entrenched though I'm not sure just having a better auction style will be enough to get traction.
EBay implements a second place auction which works well given that all participants may not be present at the same time. It counter-intuitive but it has been shown that a second place auction generates the same revenue as a first place auction, partly because participants compensate for only paying the second highest bid. Indeed, the second place auction system can sometimes cause a bidding fenzy, which leads to auction addiction.
However, a simple application of game theory is to minimise information the is revealed unnecessarily. Therefore, if you treat the auction as a sealed bid auction and snipe in the last minute then you save money.
However, the main problem with EBay is the glut of uncontested auctions. I ran a survey on auctions using a script and I found that less than 1/3 of auctions received any bids at all. Much fewer received two or more bids.
It's a one-stop antique store, swap-meet, and Crazy Louie's surplus store. I'd much prefer for the sellers to lower their prices to attract the customers, rather than vice-versa.
If that's what they'll eventually evolve into, good on them.
Want ODM tech products? eBay. Want 100 feet of kapton tape? eBay. Want one-off fad toys? eBay.