From removing the non-touch bar MacBook Pro model, to the ghastly price of the new Mac Pro, to their refusal to create an upgraded iPhone SE-sized model - Apple has started to shove things down the user base's throat now more than ever.
Apple has always been guilty of this to some extent, but for me, it's offerings worked with me, my workflow, and their direction grew with me - I embraced the move to Intel, because, as a developer, being able to dual-boot, and eventually even virtualize the dual-boot with parallels, was excellent for me. (Waiting for Office 2008 and the Universal Adobe CS3 package, however...)
The point is - Apple has always at least provided options in the past that were, well, options. At this point, there is no option in Apple's lineup I would keep for free - I'd simply rather sell a new MBP and create a hackintoshed Lenovo ThinkPad in a heartbeat than actually use any of their offerings on the daily, which I can say from experience, as I happen to have to use both on the daily.