Guys: Guerilla. It's always Guerilla Marketing, and is never Gorilla Marketing, unless Gorillas are your widgets.
What if Gorillas are your customers?
What about when Gorillas are doing the marketing?
I guess you've never heard of MailChimp?
Primates rock at marketing!
Gorilla marketing is marketing that attempts to be subtle, witty and genuine but instead, blunders around the place in an obvious fashion, making a lot of noise before it's finally shot, put out of it's misery, stuffed and mounted. Also, it has a small penis.