Group buying: Fad or future Facebook?

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Group buying websites enjoyed massive growth in 2010 grabbing new customers and the headlines as the sector's biggest player, Groupon turned down a reported $6 billion offer from Google in early December.

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"It brings offline and online together in a very unique way, which banner ads simply don't do. It's definitely opening people's eyes up to the way e-commerce can be transactive," Aitken said.

People may like Facebook, but we're still very social creatures, and we do crave human interaction. Probably why we may be seeing more intertwined real-life/interweb stuff soon.

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