I believe that this is a part of a well funded campaign against Google by some of its rivals or enemies. Oracle? Regardless, whoever is implementing this attack, they're doing a fantastic job. Google's business is basically connecting Advertisers (wolves) with Users (sheep) and the most important part of this business is to keep this ecosystem stable. Someone's apparently found a way to destabilize this system: wolves are getting bigger and greedier, while sheep is dying out. The only solution here is to cut the population of wolves, but Google is still in denial and lies to itself that maybe the extinction can be stopped by formalizing the process of chasing sheep.