In my browser I use uMatrix since it gives me fine-grained control over what websites can do. I have very strict default policies that break most sites but you can set them to whatever you want.
Additionally I've written my own regex-based request blocker[2] for YouTube midroll- and page ads since I don't trust other, more opaque ad blocking solutions that handle those (like AdBlock Plus). It does break all other Google services I'm aware of however. (Which I could patch but I don't really mind.)
[1]: https://github.com/EnergizedProtection/block [2]: https://addons.mozilla.org/en-US/firefox/addon/ytblocker