Under his 'Paid Apps' banner he is counting applications that use in-app purchases (but are initially free) and that offer free demo periods.
He doesn't know how many of those users are actually paying for items within the applications using in-app purchases, and he doesn't know how many people are paying once their demo expires.
I did my homework on this one. I looked at the 'Paid Apps' section listed on the official Chrome Web Store. When I noticed how low the running weekly download count was, I contacted Google and asked what was up. They said that the 'Top Paid' section on their store was not listed in order (no idea why), but even when I browsed through all of the 'Top Paid' applications, the one with the most downloads still wasn't doing very well.