If so, then we would assume that people who see a distinction there would also see nothing wrong with different countries having different political orders, for example stronger gender roles, procreation being tied to marriage, and marriage being tied to household business? We might assume that authoritarians would want to stamp out such variations and individualists would assume that different cultures can organize things like marriage and business differently?
But that doesn't match our observations I think, so it has to be something different. Either that or everyone is secretly an authoritarian when it comes to disagreements regarding social order and ethics of relationships or when we decide to be because it is "really important."