Their biggest investments are for their subscribers that ACTUALLY sell stuff. Dropship-dreamers are super scared of actually subscribing but they are the vocal majority because of guru's and such.
Its all about growing GMV / PLUS / CAPITAL / FULFILLMENT and those are all hitting +50% YOY
This makes no sense. Why would any company that starts making serious money continue to give SquareSpace money for a template. There's nothing you can do in SquareSpace that you can't do better in a custom app running on one of the many free software CMS's out there. I don't get this.
They did ~$21B in sales last year.
That said, there are definitely plenty of huge merchants running on Shopify turning over hundreds of millions of dollars through the platform - we work with quite a few of them.
Or I could get Wordpress, pay for hosting, pay a developer, buy an ssl certificate, leave wp admin on a default url and get hacked...
Now I know how to fix those things with cheap hosting, Lets Encrypt, etc... but my graphic designers don't. $10 a month is very very cheap for a business.