Any time someone is paid to say something to me, I reserve the right to not listen. If I value what someone has to say, that value is non-transferrable. I'm not handing out permanent easements to my brain to anyone who can grab my attention.
I pay for YouTube in money so I don't have to pay the cost of listening to people pretend they care about mattresses. The creators do not find the platform lucrative enough, so they put ads that aren't marked as ads in their videos in order to get paid twice. Sorry, three times if you count Patreon.
I'm sure you'll agree that's the digital equivalent of running a nursing home that charges both the residents and their families for the same care while also keeping the proceeds of Monday night bingo.
You don’t.
This was all built because of unethical ads, not because I was tired of seeing sponsors. I still don't think blocking every sponsor is the best option ethically, I think whitelisting is something that should be done to make it more ethical. I also think people should consider whitelisting channels from ublock origin (I do that).
More info here: https://news.ycombinator.com/item?id=20780728
Many of them are literally one to three people with a camera.