Wow. That's something quite great for product team who need to include a comunity around their service or product.
Just wonder how it works for the BtoB side and with what i can plug it (and how) but some great things can be done.
You can actually setup a webhook that will be called all the time there is a new message.
You can integrate this webhook with pretty much anything with some setup.
It's only the beginning though, we hope to make more integrations and improve the dashboard for moderation etc...