This looks suspiciously like a spam campaign to fish for users desperate enough to go anywhere but bitbucket.
Moreover there is very frequently on HN "Github is introducing feature X" or "Company Y is announcing product Z" where those company are multi billlionaire making money by exploiting people data and abusing their monopoly. And all you find to do is be rude about SourceHut, developed by an independent, which is 100% open source, which contains no analytics and respects you
https://hn.algolia.com/?query=sourcehut&sort=byPopularity&pr...
Moaning when someone gave you free apples because you want apple pie; maybe make your own pastry.
I can't quite put my finger on which design detail is contributing to that impression, but the page as a whole is definitely giving that feeling.