The great Australian cafe war: he thought he was the best customer ever

theguardian.com

10 points·Tomte··7 comments

People here in Australia are very keen on committing to one cafe and being extremely loyal. I don't get it -- there are so many coffee options around, why not try many? I rotate around several different cafes around my office , and people find my freelancing odd.

Usually it's because they like the beans the cafe uses, the barista makes the coffee the way they like it and because they've built up a relationship with the people that work there.

I'm not fussy about my coffee, I go to the same place because I like the staff there.

fair enough, I like the staff at all the cafes I go to so I enjoy seeing different types of people. I think the outlook you mention, while positive, does reflect the sort of insularity and lack of curiosity about new people so present in Sydney and to a lesser extent Melbourne.

There is definitely a strong aspect of relationship with the barista/staff as has been mentioned.

In addition Australian's are known to be coffee snobs, anecdotally I've found even those that are not big coffee drinkers tend to be quite particular about the taste of their coffee.

If coffee roasting and preparation is held in high value and seen as somewhat of a craft it makes sense for Australian's to hold loyalty to particular roasters/baristas/cafe's. To draw a parallel, when getting a haircut many people will return to the same person if they are happy with the experience/result.

I'm particular as well, what I mean is there are a lot of high quality options rather than just one, which is great

I think this article says more about the guardian than literally anything else. Agree?

Sounds like planned guerrilla marketing.

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