"Software Engineering" Why make anything anymore when you can do tricks with ones and zeroes, for money?
They do make stuff. Idea is to make next generation software worse than previous generation. Make money by fiddling with those agile JIRA/Storyboards and endless bug fixing.
I don't know if this was financial engineering because Dell bought EMC/VMWare but it was the smaller company, so this is a way to just increase the ownership they have rather than take cash out of the company which they use to make purchases. I'm not a FA expert, only TA, but that's my thought here.