Thousands or millions of records are breached due to X (usually egregious negligence, sometimes not), the company makes an apology full of mental gymnastics, blame game, and bold lies ("Your privacy is our number one concern, we're sorry we are only pretending to care now."), a few days later the heat is off because another company let loose a few million other records. Repeat.
I feel like I need to be re-sensitized. This is a major problem - and I just can't seem to muster up any care for it anymore.