Ask HN: Is Google putting ads in map directions?

Yesterday I was driving and had Google maps directions on audio. For the first time, one instruction said: "In 300 feet, make a right at the In and Out Burger." It's the first time I heard a business name in the directions. The interesting thing is that this was making a right onto a freeway, and on the corner was the back of a large strip mall. There could have been 4-5 other business names it could have said.

Has anyone else noticed this before?