I'm not sure the reaction would be all that negative, to be honest.
The problem to me isn't when someone says "we want cheap work and we understand it will not be particularly high-quality," but when they say "we want top-quality work but we're not willing to pay for it."
Voegl's expectations here are honest -- refreshingly so. He's openly paying for artists, but he's paying for art to a budget rather than budgeting to art.
> There is a large grey area between "crap" and "AAA-quality".
I think Voegl addresses that in the middle of the "1." section -- he has had games with "improved" art, but the improved art did not increase sales enough to justify the expense. If an epsilon improvement in art did not improve profits, then it suggests he's near a local optimum.