I think his app and business look very interesting, and I LOVE what you are doing to promote solo-entrepreneurs.
All I'm saying is that the picture he submitted, and you posted, has set the "tone" for your site, and by doing this, you've kind-of defined your marketing strategy to match his by default, and I question whether this is the direction you really want to go with your site. Which - maybe it is, I'm getting older after all, and I'm not as silly and fun anymore.
Josh is setting the tone for his business by submitting that picture. That's how he wants to paint the picture of his business, and that's what works for him, and that's how HE will become successful, but does it help your business? I have no idea.
Anyway, no big deal, sorry for yet another confusing post on Hacker News.