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Sky falling? No.

I do expect that there will be some short-term pain. iOS device owners are pretty well conditioned to expect low app prices from the App Store.

Eventually, though, users will adjust. The App Store will have the software they need. Desktop software isn't dominated by impulse buys the way phone apps are.

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> Desktop software isn't dominated by impulse buys the way phone apps are.

Ah, but perhaps that is true because there has been no desktop App Store. But now there is. Things may very well change.

There is a pretty good desktop app store which drives a lot of impulse purchases: Steam. Sure, it's game specific, but they've done a very good job with it.

Stuff like these recent holiday daily deal days have spurred plenty of impulse buying for me.

I think it's a win for any talented developer, even in the short-term. Lots more customers, even at a lower price, equals more revenue. Sure, Apple's taking a cut, but retailers used to take a cut, too, plus sales tax, plus the cost of boxing software...

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