With IE, they started being user-hostile and taking their users for granted because they owned the market. The same thing they are currently doing with Windows 10. They do this because they feel like they can.
However, in markets they are trying to win, they are much more user-friendly and provide great products. You can see this in VS Code and the new Edge (personal opinions). Though, I do agree that just because they are being friendly now doesn't mean they won't do the same shit they did with IE once they gain the market back.
This isn't about Microsoft or Google's culture or history, this is the fact that any company that has little to no actual competition for a market will abuse that fact and take their users for granted.