Why Progressive Web App (PWA) Is the Future of Ecommerce?

Within the e-commerce niche, conversions matter the most - how you convert a window shopper into an actual buyer. This means removing all sorts of friction points. Turns out PWA is really good at page load and it works just fine.

Flipkart, a major e-commerce firm in India, increased its conversions by 70% just through their PWA approach: https://developers.google.com/web/showcase/2016/flipkart

There are several reasons why PWA is gaining more traction in ecommerce these days.

Some of their benefits include its numerous advantage offered for the end-users like no installation required for having the app on a smartphone. It enables to

1) Add the app to the home screen 2) Provides native app-like experience 3) Quick loading in the blink of an eye 4) Less data consumption 5) Offline functionality using service workers 6) Easy maintainable

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