Interview with JanSport Founder Skip Yowell

They pivoted from making outdoor gear to focusing on your high school and college backpack:

"You know, you guys ought to start selling in college bookstores." And as we started to do that, at the time I told Murray, "You know, I think potentially this bookbag daypack business of ours could be much bigger than our outdoor business." And obviously down the road that's what happened.