If there's only 1 Walmart store in a small town (no competitors near by), does that mean they can't sell their house brand there?
What about a Walmart in a town with a Target and 80% of the sales are at Walmart? Can Target sell their house brand if Walmart can't in this scenario?
The plan we are discussing is a plan for national scale governance, and since your example is not on a national scale, the plan would not apply. If the isolated town wishes to enact their own laws to regulate Walmart, they may do so.
The locals may govern themselves locally. National leaders govern on a national scale.
I believe the line is drawn at ‘large-scale winner-takes-all players’. It doesn’t necessarily have to be fair but it is supposed to benefit the entire economy. As long as there’s a relative balance between the economical power of competitors no measures are required.
You think it's easier to open a physical store to compete with Walmart than to spin up an ecommerce site to compete with Amazon?
On the other hand, I do not use ANY one-stop site for online shopping outside of Amazon.
[0] https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-... -- 49% of ecommerce, 5% of total retail [1] https://www.pymnts.com/consumer-insights/2018/walmart-amazon...
Regarding the ecommerce market share I’d like to know the current numbers and the trend over the years. One should not wait for 99% to start taking measures, all competitors will be dead by then.
Regarding the physical stores Amazon isn’t really trying to capture it as the barrier to entry is much lower than online and margins are low anyway.
It’s extremely difficult to project forward 10 years in tech.
> It’s extremely difficult to project forward 10 years in tech.
I think this is a common misconception. Tech giants rise mostly because they create new markets. Since their beginnings nobody beat Microsoft on operating systems, nobody beat Google in search, nobody beat Facebook on social network market share.
The point would be that once you're dominant in a market it's very hard to be moved away and it takes more than a decade. I find it hard to believe a 1T dollar company can be outcompeted during less than a few decades.
Also as the tech/online market matures things naturally tend to slow down.
Isn't this just another way of saying survivor bias? They are big because they survived and out-competed the competition, no? There were and are other operating systems, other search engines, other social networks. And sometimes even having the same things said about them... Think MySpace before Facebook. Until they got conquered.
These giants are huge because the internet -- to some approximation -- has no geographic boundaries. It's much easier to consolidate and hold power when you don't have to literally expand to every corner of the world where people physically live to capture them. Amazon and Facebook can acquire entire towns with nothing but a few more servers in the rack.
I’m not sure if MySpace could be considered a giant at the time. Sure, it had popularity and market share, but it was not spraying billions around buying up competition or consolidating its business (Instagram, Whatsapp).
So Facebook didn’t take down any giants, instead it won a fair market competition. That was my point.