And no more bloody experts-exchange...
Do people realise that if Google is your referrer, you can scroll all the way down and see the solutions to the question?
Then I think they went through a stage of not revealing it at all.
But in any case, it's far less useful than SO/SF etc.
Actually, I sort of sympathize with the predicament EE faces. They want to show up high on Google search results, because that's how they get new customers ... but they don't want to give away their content for free.
Here's an opportunity for a search engine start-up: Allow users to search (by default) for only free content -- but also allow them to search, if they so choose, for content that's behind a paywall. Pay-for-access sites would love something like this.
I have no sympathy at all for them. All the answers are community-generated for free, aren't they? So they're trying to charge for other people's generosity. And plenty of sites on the web give away better content than theirs for free, with no attempt to trick people into paying.
Their business model is broken and I'm surprised they've lasted this long.