I've seen places where it's like that joke where the guy goes to hell and has to pick a room. The one room that seems most appealing has a bunch of people standing around in shit drinking beer and talking. Beats the other really unpleasant rooms where people have to stand on their heads on hard surfaces, so he picks it. He's getting settled in when the devil says "ok, break's over, heads down".

What those places have are pictures on their hiring site of people doing fun outdoor stuff or enjoying themselves, and a few stories of what a great culture they have.

But the actual culture is one where it's quite stressful and no one much really does the fun things any more than any other place, because ... "a sense of urgency".

I've heard a lot of good things about Patagonia though, so I think my cynical observations about some other places I've seen above may not be accurate, which makes me curious how things are actually run, day to day. I don't think it's easy to keep that balance, long term.

BTW: sometimes lots of urgency is fine too, but let's all be honest about it.