"The attributes that you say matter most in your browsing experience are performance, privacy, and reliability. So that is where we are starting."
Sounds good.
Sounds good.
The somehow lost the market share, possibly because they focused on something else instead of innovation and solving the problems of the users.
I think it is naive to expect them to suddenly change, especially given the recent history of clearly going against user's interests in introducing mandatory telemetry. Case in point: win10 still overwrites user's default application preferences and fonts pretty much on every update.
With IE, they started being user-hostile and taking their users for granted because they owned the market. The same thing they are currently doing with Windows 10. They do this because they feel like they can.
However, in markets they are trying to win, they are much more user-friendly and provide great products. You can see this in VS Code and the new Edge (personal opinions). Though, I do agree that just because they are being friendly now doesn't mean they won't do the same shit they did with IE once they gain the market back.
This isn't about Microsoft or Google's culture or history, this is the fact that any company that has little to no actual competition for a market will abuse that fact and take their users for granted.