In Puerto Rico, gas stations have had backup power generators for years (way before Hurricane María 2017). The power grid is so crappy that the generator turned out to be essential for normal business. And the owners couldn't increase the price over pre-set parameters (Puerto Rico's DACO sets those).
Meager profit margins on gas sales have been irrelevant in this situation. Once Joe down the avenue installs a generator on his gas station, you have to keep up with the Joneses.
So antifragility made it happen: the impact of lost-sales wasn't enough to bring down the gas station... yet enough of a stressor to push the installation of backup power generators.
As an aside: From the people of Puerto Rico, thanks again to all the beautiful people from the States that came over to help. Thank you.