That's exactly what I thought. If Steve Jobs had been presenting he would have been constantly interrupted with applause. Instead, a botched presentation on a very cool product.
Or all of the above? Just asking...
The product was fascinating; it is well worthy of thunderous applause instead of the smattering of claps it received. The way the presentation ended: "I got 10, you got 10!" was pretty cringe-worthy, if you ask me.