That's my question as well, they aren't saying anything about shadow profiles. It seems like a ploy to get people to create accounts just to 'stop' tracking.
So if you don't have FB, presumably you already don't have UID, so you're on equal footing with Facebook users that use this future. They are tracked, but tracking data is not connected to their UIDs.
So there's no change for people not using facebook, you'll be tracked like before no matter what.
EDIT: Any moment now, I suppose it might take a while to type up a thorough, elucidating answer.
You're way too optimistic.