If you do online backups you better get the backup plan that will be coming soon from a range of supported backup providers. /s
and that reason is that DOCSIS allocates more channels for down than up. and DOCSIS does that because that's what most consumers want.
Are backbones usually heavily asymmetric? Or do the ISP's just have say, 10gbit symmetric lines that barely get used on one side, with the odd content host saturating?
Without getting into super deep detail, on cable internet, there is a balance between spectrum allocated for Tv content, and internet bandwidth. The system will have a finite amount of spectrum available, which can be divided between TV content, downstream internet, and upstream internet.
Given that most peoples usage is mostly downloading, the CATV carriers allocate more spectrum/bandwidth to downloads vs uploads.
2) The cable is a shared medium (like wifi) so it’s not just a matter of what you’re doing, but what everyone else is doing.
Finally 'full duplex' DOCSIS 3.1, renamed to 4.0, promises up to 10Gbps symmetric transfers thanks to echo cancellation (V.34 dialup modem says hi). Of course we barely switched to 3.1 and its unlikely cable networks will jump on the 4.0 bandwagon any time soon.
It's mostly about the connection from the local node to your house, not the backbone.
People who are downstream limited tend to be on the consumer side. Even if they might be willing to pay more for higher bandwidth it's more a convenience than something they really need. So in order to actually get them on a more expensive tier, the ISP has to offer an upgrade with a relatively high bandwidth per dollar difference in downstream.
People who are limited primarily by upstream however tend to be be more of the productive side and, if what they have is not enough, there is probably some form of urgency for more. They will jump on higher tiers for much smaller upstream deltas than their downstream-limited counterparts.
I don't know if there is an actual technological or logistical reason forcing ISPs to only offer one up/down ratio per price tier, but if they offered selectable asymmetry or symmetric, they would either get less money from downstream users (not attractive enough to upgrade) or from upstream users (problem solved at a lower tier).