Thanks for checking out the site. Some case studies would be a great idea, I am about to use the software myself (in real business) to setup/manage a few JV's, I shall publish the results. Thanks for that idea.
Monetization - freemium model. Once numbers have increased to a threshold, the amount of businesses you would wonder who you could trust. Business relationships are formed around trust. So additional verification added to businesses who want to upgrade and also the current limit of a max of 5 active Joint Ventures lifted, among a few other things.
Thank you for giving your feedback. I appreciate the time you took to do it.