They are so late to the game. Just yesterday there were articles here about subscription fatigue. After GoT ended, I dumped everything except a minimal Hulu subscription, and I'm starting to wonder why I'm keeping that around.
I have a lot of questions about this, including how they plan to sell me on their subscription model, which will clearly compete with the backlog of shows and movies that were already bought on iTunes at a price they were notorious for commodotizing, in addition to the other streaming services that they offer over their own hardware (Hulu, Netflix, HBO, CBS), all of which have their own content monopolies. The one thing that might do it for me is if they managed to get a monopoly on BigTen Network, that would get them a dedicated customer for 6 or 7 months out of the year, depending on how the season goes.