Report: Facebook Revenue Was $777 Million In 2009, Net Income $200 Million
techcrunch.com
techcrunch.com
Even the most optimistic growth targets are going to bump up against hard limits: people can't spend more than x hours a day online, there are maybe 5 billion users worldwide as a potential market.
Unless the CIA is going to pay them a couple billion a year for data mining access (CIA's VC arm was an early investor) since we have all so nicely classified ourselves and our social graphs for "TIA" purposes, I can't see the valuation sticking.
So let's see...
Google is valued at $195B, and had a profit of $6.5B in 2009. 6.5/195 => 0.033
Apple is valued at $306B, and had a profit of $14B in 2009. 14.0/306 => 0.045
Same ballpark.
Now...
Facebook is valued at $50B, and had a profit of $200MM in 2009. 0.2/50 => 0.004
Facebook over-valued in the long term ? Sure. In the short term ? It's the (speculative) market at work.
Assuming a profit of 500M over a revenue of 2B , the valuation should be = 0.5/0.039 = 12.82B
The valuation of Facebook is 3.9x over this, which does not look so bad !
In December 2009, Facebook repurchased shares at $25 for an implied valuation of $11 billion. That's a 55 P/E.
Just because Facebook and Google both make money by selling advertisements doesn't mean they are in the same market.
For example, Google makes so much money from advertising because they can show users ads pertinent to their search query at the point they are often making a buying decision.
However, Facebook users are on the site because they bored or communicating and not even considering buying something. Not to mention that a large portion of Facebook users have very little discretionary spending money or ability to purchase online anyway.
The market and motivation involved between the two companies is completely different and not comparable.