Google often has a outage or two around this time of the year when all the US schools come back and millions of students log in at the same time.
It's a temporary spike of traffic far outside of average use.
In order to handle it, they'd need a lot of resources that just aren't justifiable for the rest of the year.
You seem similar things when places sell highly desired items in online stores.
Temporarily shut down other people's services to favor their own?