1. Give the best learning opportunities for the community.
It can be guides, e-books, podcasts, newsletters, courses. Learning content not only gives you SEO-traffic. It helps to position your brand\startup as thought leaders and industry experts.
So when someone from the community has a question, you already have an answer to that. Firstly, companies nurture community via useful educational content. And you'll see that all companies in the design space do that.