The thoughts and feelings of these CEOs mean nothing unless it's predicated/followed by regulatory change.
The thoughts and feelings of these CEOs mean nothing unless it's predicated/followed by regulatory change.
The pursuit of shareholder value is more of a cultural norm. Top management and many employees have stock or stock options, so naturally everyone is happy when the stock goes up. Increasing revenues and profits are almost always rewarded. This is all justified as aligning employees' interests with shareholder value.
The article shows that some companies might be moving away from this a little bit. In practice, employees are people who can be motivated by beliefs other than what personally benefits them, and the statement provides a bit of philosophical cover for that. But I expect that growth will continue to be considered good.
If we're really lucky, someone has found a way to objectively value the goodwill generated by taking good care of their customers, employees, and partners. Or perhaps that already existed, and the metric has moved into favoring good behavior for some reason, so these CEOs are agreeing to move together into this new operating theater so they can take maximum advantage of their existing customer base and spend less on churning customers.
That said, an executive taking this approach would be taking on some risk with this approach as it's, er, not exactly guaranteed that a court would see things this way.
The fact that corporations happen to use dollars as a medium of exchange for shares of their ownership is a separate issue and not really relevant to the question of whether "shareholder value" can include non-monetary outputs.
Illustrating this point, I can imagine an organization designed to maximize the amount of tacos sent to its shareholders, and that manages the sale of its shares in donuts.
It's a myth that executives are legally bound to create value for shareholders.
From [0], "Directors and officers, broadly speaking, have a duty of care and duty of loyalty to the corporation. From that flow more specific obligations under Federal and state law. But notice: those responsibilities are to the corporation, not to shareholders in particular…..Equity holders are at the bottom of the obligation chain. Directors do not have a legal foundation for given them preference over other parties that legitimately have stronger economic interests in the company than shareholders do."
[0] https://www.nakedcapitalism.com/2017/02/why-the-maximize-sha...
So, CEOs can take externalities into account when making decisions within the legally feasible.