Research shows how much value consumers assign to various apps

4,20$/month for YouTube.

> Doesn’t seem like much, right?

McGuffin just multiplies that number by the amount of current users to project possible revenue increases by over 10x.

I think this might be flawed in 2 ways:

- I know I would personally pay much more and would expect most people to "low-ball", not really knowing what it's like to live without it

- Having to pay something is a huge block to people, especially those in developing regions or who are underage. I would expect at most 50% of users to be convertable into paying customers.