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that's not even remotely usable by 99% of iPhone users. It's like saying you can sideload apps if you root your phone.

To run an .ipa on a real device you need to sign it with an Apple developer account, costs $99 a year.

I thought it has been free for your own device for years:

Ah! I did not know that, it's been so long since I've not had a developer account. But yes it seems you are right.

Do you still have to re-sign the .ipa every 7 days to have it run on the device?

You do unless you have a paid developer account.

This only works if you:

- Sign up for a free developer account, and

- Are willing to re-install the app every week

You need to have macOS though