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This is great. So many quotable quotes. If only we could make it required reading for our clients!

This one struck me, because as soon as I read it I knew it was true yet had never considered it:

> Most people only give feedback once. If you start by launching to a large audience, everyone will give you the same obvious feedback and you’ll have nowhere to go from there.

I've been on both sides of that fence and it rings true.

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Anonymous feedback (like really anonymous) is the answer. people can't give real feedback and be nice at the same time.

I think feedback fatigue is a real thing though. The comment about only leaving feedback once hit home to me. It's rare I bother reviewing something twice even if asked, and especially if my original round of feedback didn't seem to change anything (which I understand is totally reasonable in many cases, but still a little disappointing).

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