"At our first meeting with Paul, we showed him a PDF presentation and he sort of freaked out and it was really awkward for about 10 minutes as he tried to digest why we had made a presentation for him."
Why is that? I'm genuinely curious to know what would be uncomfortable about having a presentation, especially at a first meeting. It seems like that would be a good way to say "here's where we're at" in a few quick screens.