...and this is how we end up with people driving through fire trucks. I haven't sat in the 3, but I did drive Model S and also played with the e-Tron's controls while waiting for an oil change (which ids pretty much the only advantage of an electric car I could possibly think of). Controlsd in both are very "neat". As long as you are sitting on a showroom floor. The very thought of actually trying to live with either while driving makes me pine for my very first car, a rusted through Chevy Citation that I paid $300 for.

Just because it is a good selling point for a certain subset of population that likes new and shiny and does not mind mowing people over in the process does not make it a good thing.